Hotel Trends: The Sudden Rise of Pop up Hotels
True to their name, pop up hotels are popping up in the most unexpected places and at the most unexpected times. These experimental and somewhat surprising players in the hospitality industry are being met with curious interest and fascinating intrigue. What’s to account for the sudden rise of pop up hotels? How are these nomadic fixtures establishing an eclectic and unmissable trend for hotels?
What are Pop Up Hotels?
Our modern society has now come to be graced with transient attractions such as pop up art exhibits, pop up restaurants and even pop up salons. Pop up hotels are following suit with these trends. Stationed in desired locations, pop up hotels give wanderlust souls the chance to experience the unforgettable while maintaining access to the unavoidable. The necessities that guide our day to day lives such as power outlets for charging electronic devices and heated showers are just some of the amenities left to be sought after in pop up hotels.
Similar to other pop ups, pop up hotels are here today and gone tomorrow. As fidgety and travel hungry as the bodies that find shelter between their walls, pop up hotels are constantly on the move. In fact, this is what contributes to their growing popularity. Their ability to be anywhere and everywhere makes these novelties an attractive investment for hoteliers and travelers alike.
Why are Pop Up Hotels on the Rise?
Pop up hotels are taking over more and more areas due to their unique appeal. Millennials, the largest demographic in the United States, are particularly keen on the idea of pop up hotels. A recent study conducted in the US found that 72% of millennials are more likely to spend money on experiences as opposed to tangible objects. Another study showed that 70% of millennials are looking for a “personalized travel experience”. A pop up hotel affords a typical millennial the chance to embark on a unique and personalized adventure while staying connected to their present circles.
By offering modern amenities in adventurous settings, pop up hotels play on the millennial traveler’s desire to virtually share their experiences with friends, family and coworkers. The set-up of a pop up hotel is something that quickly appeals to hungry eyes on social media. The sepia filtered picture of a new age, pop-up yurt in the heart of the rainforest is Instagram gold. And because these pop ups are fitted with wi-fi and charging stations, the millennial traveler doesn’t have to wait until the journey is over before they can post their wanderlust adventures.
Pop Ups are Setting a New Hotel Trend
Pop ups are quickly becoming the main player in the fast moving game of hotel trends. Hotels give the traveler a chance to unwind, relax and spoil themselves during a much needed getaway. Pop up hotels take that concept to new heights. As more and more travelers seek to disconnect and experience something unique, pop up hotels are finding themselves as the most sought after trend in the hotel industry.
Pop up hotels allow the traveler to disconnect while staying connected. These hotels can be found in the middle of jungles, on the sands of beaches and in the seclusion of mountains. While travelers put themselves in areas that are unknown and set out on escapades that are undiscovered, pop up hotels offer a warm, comfortable and modern place to unwind right in the midst of it all.
Pop Up Hotels at Your Next Holiday Destination
With the constantly increasing trend of pop-up hotels, don’t be surprised if you see one on your next holiday. More and more travelers are choosing rural and raw holiday destinations. Though lavish and resort-driven vacations are still common, popularity of the jungle trekking type holiday is on the rise. If you happen to plan your next vacation at a rural destination, you may be met with a host of pop up lodging options.
Don’t pass up these pop up hotel options as ludicrous or unappealing. There’s a reason this type of lodging is now trending. An increasing amount of adventurous travelers are seeing the need to stay connected and comfortable while experiencing a unique and unforgettable journey.
